Mobilizing The Group Chat: A New Level Unlocked
Continua launches its Google Maps integration
At Continua, our complete and total obsession is making it easier for your plans to actually make it out of the group chat. Every choice we make with our product design and user experience is anchored to the core belief that it should be easier to spend time doing the things that matter most to you.
That’s why we can’t wait for you to experience an upgraded level of recommendations and ideas from Continua that are informed by Google Maps. On its own, Maps optimizes for your individual plans, but paired with Continua, it mobilizes the full group.
For example, if you are already an active Continua user, you are used to firing off quick questions like, “Where should we get Indian food tonight?” or “What’s the closest bookstore?”
Now, when you ask those questions, Continua’s suggestions for the group will include helpful considerations like:
Total distance to walk, drive, or take public transportation
Traffic patterns and delays
Hours of operation for businesses
By integrating with Google Maps, Continua can provide an even more localized experience too. Responses will now include newly listed restaurants, details on what’s happening in your neighborhood, traffic build up, and even train delays.
With this addition, when Continua makes a suggestion for going from Point A to Point B, it’s taking into consideration all those important factors - opening time, local traffic patterns, unexpected road closures, and more. Continua can also offer the best meeting point for the group based on everyone’s real-time location.
When planning multi-stop outings - bar crawls, college campus tours, conferences, family vacations - Continua pairs with Google Maps to create an itinerary that prioritizes what is most important to the group, and can be adjusted in real time.
The same intelligence applies to travel - planning road trips, uncovering the fastest route, or deciding whether to drive or take a train.
And the best part? Because Continua is social, it gives directions like a friend. Instead of the typical turn-by-turn directions of a map alone, Continua can offer friendly navigation like, “Walk toward the Apple Store, cut left after the park, then you’ll see the café with green awning. We’re inside!”
As always, we know that privacy is the top concern whenever sharing personal location. Continua enables temporary location sharing, precision tiers (neighborhood, block, exact), silent mode (no status updates to the group), and automatic expiration. Move freely, without worrying about your data.
We can’t wait to hear how you like this upgraded experience with Continua. If there’s something more we could provide to make it easier for your group chat to gather, please drop it in the comments
.